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A strong call to action helps increase conversion rates by urging potential customers to take the action you need in order to generate a lead or a sale. One of the most common mistakes in marketing and the biggest reason why most advertising fails to deliver result is a missing call to action. This article describes the importance of a call to action and how to implement call to action statements that generate results.
What is call to action?
A call-to-action is the final statement written at the end of your promotional message in a blog post, article, or video; which provokes your visitors (potential customers) to take action. Call to action statements in a PPC campaign should direct people to click on your ad to visit your website. Call to action statements on a website’s landing page (homepage or order page) should direct visitors to complete a goal, such as filling out a form or ordering a product or service.
The call to action is very important for engaging your target audience with your brand, product, or website because it provides the visitor with instructions on what to do next. Most visitors are very likely to become confused and leave without ordering the product or service you are promoting if not provided clear instructions. Therefore, the appropriate call to action statement at the end of your blog post, website page, social media post, or video is necessary if you want your audience to take action.
How to create a great call to action statement
This is among the most commonly asked questions by people new to business marketing. Here are some tips for creating a great call to action statement for your ad copy:
- Tell your audience exactly what to do
- Keep it simple and easy to understand
- Include only one call to action in any ad
- Use a positive tone in your call to action statement
- Include the benefits of the suggested action
If you’re doing it on your own, following these simple suggestions will dramatically increase results. However, for many business owners, it is more effective and more affordable to hire an internet marketing expert to help you create ads with powerful call-to-action statements. Your internet marketing team can provide years of experience working with different call-to-action statements and will put tested and proven advertising copy in place based on the specifics of your industry. seenBEST is one such agency that can help you create cost-effective advertising results.
Contact us today for help writing ad copy and generating call-to-action statements that work for your next internet marketing campaign!
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